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Event Details
How Communicators Feed the Insatiable Hunger for Mobile Apps
The proliferation of inexpensive mobile technology is dramatically changing the landscape for professional communicators. In just 2011, 120 million smart phones
and 20 million tablets (e.g., iPad) were sold. By 2015,
these numbers are projected to grow at 10 times that rate!
What does that mean for you as a communicator? Join us for this interactive presentation with tech guru Branden Lisi of Object 9 to find out.
According to Lisi, “Mobile is an inevitable platform for communicators—both internal and external. As employees, clients, customers, and consumers move away from computers as their main source of interacting, you will need to alter your method of communicating to reach and engage them.”
In this career/business-changing program, Lisi will reveal:
- How to get more ROI and ROE from a mobile application strategy
- How to build a mobile application strategy for a more successful, efficient, and engaged workforce
- How to measure the effectiveness of integrated mobile apps in your communication plan
About our presenter…
Branden Lisi is a product of a globe-trotting military family. He studied chemistry and jazz at Louisiana State University but soon realized he was too center-brained to exist in a pure science or pure art environment. He subsequently co-founded a digital marketing agency before Al Gore had even heard of the Internet. Over the past 20 years, Branden has directed a broad array of projects, integrating tools with Web, software, and mobile elements.
Please note that this is a ticket-less event.
You do not need to bring your confirmation with you.
Our February meeting sponsor:
When & Where
Maggiano's Little Italy Buckhead
3368 Peachtree Road
Atlanta,
GA 30326
Tuesday, February 28, 2012 from 11:15 AM to 1:00 PM (ET)
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Hosted By
IABC/Atlanta
IABC/Atlanta is a local chapter of the International Association of Business Communicators, headquartered in San Francisco, California. We represent professional communicators in the metropolitan Atlanta area.
Our members include public relations and communication professionals from Fortune 500 companies, small businesses, communication agencies, nonprofit organizations, government agencies as well as freelance writers and consultants. All have a commitment to continue professional development and a desire to network with other communicators.
